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[Headlines] (HL-과학/기술/교육) US Mail Goes Digital, Seeks to Make Junk Mail Fun
최고관리자  |  18-02-27 00:24

The United States Postal Service is offering a way for people interested in seeing tomorrow’s mail today. The postal service will send customers images of all their letters, magazines and other mail before they arrive. The new service is called Informed Delivery. It is an attempt by the U.S. government agency to remain competitive in an ever-changing world. Postal service officials say the increased use of email, digital messaging services and social media have made it difficult to stay relevant. David Rupert is a media relations specialist with the postal service who spoke about all the competition the agency now faces. “Whether you turn on a television, or your computer, or people come to your door with different products and services, all of those are competing for the consumer’s time and energy,” he said. Interested users are first required to sign up for Informed Delivery. The service is not available in all areas. Once registered, the consumer receives a daily email with virtual images of letters and other things to be delivered. The U.S. Postal Service says giving people the chance to see their mail before it arrives can be useful for planning purposes. It can especially help those who have a mailbox at their local post office so they know when to go and get their mail. 
* offer = (이용할 수 있도록) 제공하다[내놓다]/ informed = (특정 주제, 상황에 대해) 잘[많이] 아는, 정보통인/ attempt = 시도; 도전/ remain competitive = 경쟁력을 유지하다/ ever-changing = 늘 변화하는, 변화무쌍한/ relevant = (사람들의 삶 등에) 의의가 있는[유의미한]; (논의 중인 주제・생각하는 상황과 밀접하게) 관련 있는, 적절한/ compete for ~ = ~을 위해 경쟁하다(다투다, 싸우다)/ sign up for ~ = ~을 신청(가입)하다

Jocelyn Coatney of Los Angeles thinks Informed Delivery is a good idea. “I think I would like that a lot, especially with checks and things coming in, and things coming in from grandkids. That would be a nice service,” she said. Another postal offering is a service that seeks to make advertising-related mail – often called junk mail - more fun. The service uses virtual and augmented reality to let consumers interact with their junk mail. Many companies put special coding on their advertising. These images can be scanned with a mobile device to give users an interactive experience. Some companies even put virtual reality eyeglasses in the mail to make their ads come to life. Consumers have mixed reactions to the virtual and augmented reality advertising. Postal service user Victor Teah said he does not consider all ads junk mail. “You can find some good things within junk mail. It’s a good idea. We’ll see how it works out,” he said. But Jocelyn Coatney does not think it would change her mind about junk mail. “For some, that might be fun. But for me, I wouldn’t have any use for it," she said.
* junk mail = 정크 메일(원치 않는데 일방적으로 보내는 광고물)/ virtual  reality = 가상 현실/ augmented reality = 증강 현실/ interact with ~ = ~와 상호 작용을 하다/ mixed reaction(s) = 혼합된 반응, 찬반반응