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[Á¾ÇÕ¿µ¾î] (°í±Þ-Ç¥Çö) 003 - Advertising
ÃÖ°í°ü¸®ÀÚ  |  14-03-29 17:07
File : Advertising - WTS.mp3 (130.6K), Down : 0, 2014-03-29 17:07:17


What is advertising? Is it telling the truth or is it making things look better than they really are? Or is it lying? Companies pay a lot of money for adverts. Some of the ads you see in glossy magazines look like art.
(Àü¹®º¸±â)  (¹Þ¾Æ¾²±â)

* advert(= advertisement, ad) = ±¤°í/ glossy = À±(±¤)ÀÌ ³ª´Â; °í±Þ ÀâÁö(glossies)
advertisement¸¦ ÁÙ¿©¼­ "ad ¶Ç´Â advert"À̶ó°í ÇÑ´Ù.  glossy´Â "À±(±¤)ÀÌ ³ª´Â"ÀÇ Çü¿ë»çÀÇ Àǹ̵µ ÀÖ°í
º¹¼öÇü glossies·Î ¾²¿© "±¤ÅÃÁö¿¡ Ä÷¯ »çÁøÀÌ ¸¹ÀÌ ½Ç¸°" °í±Þ ÀâÁö¸¦ ÀǹÌÇϱ⵵ ÇÑ´Ù.

* It makes things looks better than they (really) are
"±×°ÍÀº ½ÇÁ¦ÀÇ (±×µéÀÌ º¸¿©Áö´Â) ¸ð½Àº¸´Ù ´õ ³´°Ô ¸¸µé¾î ÁÖ´Ù"ÀÇ ºñ±³±Þ ¹®Àå.
¿©±â¼­ "are"´Â ½ÇÁ¦·Î "look"À¸·Î ¾²¿©¾ß ÇÏ°ÚÁö¸¸, ¾î¶² º»ÁúÀÇ Àǹ̷Π"are"·Î ¹Ù²Ù¾î Ç¥ÇöÇß´Ù.