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[Speaking] (PS-031) ÁÁÀº ½ÄÇ°À¸·Î °¡µæÇÒ ¹Ì·¡ÀÇ Áß±¹
ÃÖ°í°ü¸®ÀÚ  |  18-04-01 08:49
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¹Ù²Ù±âµµ ÇÏÁö¿ä. ¿µ¾î °øºÎ¿¡ À־ °¡Àå Áß¿äÇÑ "µè°í/ÀÌÇØ"ÇÏ´Â ´É·ÂÀ» ²ÙÁØÈ÷ ¹è¾çÇÏ¿©
Æ°Æ°ÇÑ ¿µ¾î ½Ç·ÂÀ» ±â¸£±æ ¹Ù¶ø´Ï´Ù.



[Transcript]

00:00
Àγ»ÀÇ Àǹ̸¦ óÀ½ ¾Ë°Ô µÈ °Ç Á¦°¡ ¿©¼¸ »ì ¶§¿´¾î¿ä. ÇҸӴϲ²¼­ Á¦°Ô »ýÀϼ±¹°·Î ¸¶¼ú »óÀÚ¸¦ Áּ̾î¿ä. ±× ¼±¹°ÀÌ ÀλýÀÇ ¿ï¸²ÀÌ µÉ ÁÙÀº °áÄÚ ¸ô¶ú¾î¿ä. Àü ¸¶¼ú³îÀÌ¿¡ Ç« ºüÁ® Áö³»°Ô µÇ¾úÁö¿ä. ½º¹«»ì ¶§, Àú´Â ¾Æ¸¶Ãß¾îÁö¸¸ ºñµÑ±â ¸¶¼ú»ç°¡ µÇ¾ú¾î¿ä. ¸¶¼úÀ» Çϱâ À§Çؼ­ Àú´Â ºñµÑ±â¸¦ ÈƷýÃÄѾßÇßÁÒ. ¾É±â, ¿Ê ¾È¿¡¼­ ±â´Ù¸®±â ÀÌ·± °ÍÀ»¿ä. ¾î·Á¼­ ±×·¨´ÂÁö, ºñµÑ±â¸¦ ²¨³¾ ¶§¸¶´Ù ¸Å¹ø ´Ù±ÞÇß¾î¿ä. ±×·± Àú¸¦ º¸½Å ½º½Â´Ô²²¼­ ¸»¾¸Çϼ̾î¿ä. ±× ºñµÑ±â ¸¶¼úÀÇ ¼º°ø ºñ¹ýÀº ¹Ù·Î ºñµÑ±â¸¦ Âü°í Âß ±â´Ù¸®°Ô ÇÏ°í¼­ Åνõµ¿¡¼­ ²¨³»ÁÖ´Â °ÍÀ̶ó°í¿ä. Àγ»ÇÏ´Â °ÍÀ» ½º½º·Î ÀǽÄÇÒ ¼ö ÀÖ¾î¾ß ÇØ¿ä. ¸¶½ºÅÍ°¡ µÇ±â±îÁö °É¸®´Â ¼¼¿ùÀ» °ßµðµµ·Ï ¸»ÀÌ¿¡¿ä.
I was six when I had the first chance to learn what patience means. My grandmother gave me a magic box as a birthday present, which neither of us knew would become a gift for life. I became obsessed with magic, and at 20, I became an amateur dove magician. This act of magic requires that I train my doves to sit and wait inside my clothing. As a young magician, I was always in a rush to make them appear, but my teacher told me the secret to the success of this magical act is to make my doves appear only after they've waited patiently in my tuxedo. It has to be a mindful kind of patience, the kind that took me some years to master.

00:51
¼¼¿ùÀº Èê·¯ Àú´Â 7³âÀü »óÇÏÀÌ¿¡ °¬½À´Ï´Ù. Á¦°¡ ¹è¿î ÀǽÄÀûÀÎ Àγ»¸¦ ã¾Æº¸±â¶õ °ÅÀÇ ºÒ°¡´ÉÇØÁ³¾î¿ä. Áß±¹¿¡ °¡¸é, »ç¶÷µéÀ» Æ÷ÇÔÇÑ ¸ðµç °ÍµéÀÌ ¹Ù»ß ¿òÁ÷¿©¿ä. 13¾ï Àα¸µé »çÀÌ¿¡¼­ °æÀïÇؾ߸¸ ÇØ¿ä. º¸´Ù ³ªÀº »îÀ» À§ÇØ ¸»ÀÌÁÒ. Á¦µµ´Â ±³¹¦È÷ ¹Ù²î°í, ±ÔÄ¢µéÀº º¯Ä¢ Àû¿ëµÇÁÒ. ±× °æ°è¼±À» »ì¦ ¹þ¾î³ª¼­ ¸»ÀÌ¿¡¿ä. À½½Ä¿¡ °üÇؼ­µµ ¸¶Âù°¡ÁöÀÔ´Ï´Ù. ±×·±µ¥ À½½Ä¿¡¼­´Â ÂüÁö ¸øÇÏ´Â °ÍÀÌ Áß´ëÇÑ °á°ú¸¦ °¡Á®¿À°Ô µË´Ï´Ù. ´õ ¸¹ÀÌ Å°¿ö¼­ ¸¹ÀÌ ÆÄ´Â °Í ºñ¿ÁÇÑ ¶¥¿¡¼­ Àϱſ 4000³â ³ó¾÷ÀÌ È­Çкñ·á¿Í ³ó¾à ³²¿ëÀ¸·Î ¸Á°¡Á³½À´Ï´Ù. Áö³­ 2016³âµµ¿¡, Áß±¹ Á¤ºÎ´Â ¹ßÇ¥Çß½À´Ï´Ù. Áö³­ 9°³¿ù µ¿¾È ½ÄÇ°À§»ýÀ§¹Ý °Ç¼ö¸¸ 50¸¸¿© °ÇÀ̶ó´Â °Å¿¹¿ä. ³î¶ó¿î °ÍÀº, Àü ¼¼°è ´ç´¢È¯ÀÚÀÇ 4¸í °¡¿îµ¥ 1¸íÀº ¹Ù·Î Áß±¹ÀÎÀ̶ó´Â »ç½ÇÀÔ´Ï´Ù. À½½ÄÀ» µÑ·¯½Ñ À̾߱âµéÀº ¹«¼·°í ¿ØÁö ¸ð¸£°Ô ³Ê¹« °Å´ëÇÏ°Ô ´À²¸Á®¿ä. Á¶±ÞÇÔ¿¡´Â ÀǽÄÀûÀÎ Àγ»°¡ ´äÀÌ´Ù ¶ó°í Á¦ ½º½º·Î¿¡°Ô ¸»Çß¾î¿ä.
When life took me to Shanghai seven years ago, the mindful patience I learned became almost impossible to practice. In China, where everyone and everything is in a hurry, you need to outperform over 1.3 billion other people to build a better life. You hack the system, bend the rules, circumvent the boundaries. It is the same when it comes to food ... except that when it comes to food, impatience can have dire consequences. In the haste to grow more, sell more, 4,000 years of agriculture in a country of rich natural resources is spoiled by the overuse of chemicals and pesticides. In 2016, the Chinese government revealed half a million food safety violations in just nine months. Alarmingly, one in every four diabetics in the world now comes from China. The stories around food are scary and somewhat overwhelming, and I told myself it's time to bring a mindful patience into the impatience.

02:04
ÀǽÄÀûÀÎ Àγ»¸¦ ´Ù·ê ¶§ ±×°ÍÀº ´Ü¼øÈ÷ Âü´Â ´É·ÂÀ» ¸»ÇÏ´Â °ÍÀÌ ¾Æ´Ï¿¡¿ä. ±â´Ù¸®´Â µ¿¾È ¾î¶² ÇൿÀ» ÇÒ °ÇÁö ¾Æ´Â °ÍÀ» ¸»ÇÕ´Ï´Ù. ±×·¡¼­ Àú´Â ±× ³¯ÀÌ ¿À±æ ±â´Ù¸®´Âµ¥¿ä. Áö¼Ó °¡´ÉÇÑ ½Ä·®»ý»ê½Ã½ºÅÛÀÌ Áß±¹¿¡¼­ ÀÚ¸®Àâ´Â ±× ³¯À» ¸»ÀÌ¿¡¿ä. Á¦°¡ ½ÃÀÛÇÑ °ÍÀº ¿Â¶óÀÎ ³ó»ê¹° °¡°ÔÀε¥ Áß±¹¿¡¼­ óÀ½ÀÌ¿¡¿ä. ±× Áö¿ª¿¡¼­ ÀÚ¶õ, À¯±â³ó»ê¹°À» °¡Á¤¿¡ °¡Á®´Ù ÁÖ´Â °Å¿¹¿ä. 1³â ¹Ý Àü¿¡ µåµð¾î °¡µ¿ Áغñ°¡ µÇ¾úÀ» ¶§ ÀÏÀÌ¿¡¿ä. ±× ´ç½Ã ÀúÈñ°¡ ÆȾҴø ½ÄÇ°µéÀº ¿ØÁö ¸ð¸£°Ô ÁúÀÌ ³·¾Ò¾î¿ä. °úÀÏÀº ã¾Æ º¼ ¼öµµ ¾ø¾ú°í, ÆÈ ¸¸ÇÑ °í±âµµ °ÅÀÇ ¾ø¾úÁÒ. ´ç½Ã ÀúÈñÀÇ ¾ö°ÝÇÑ ¹«°ü¿ëÁ¤Ã¥À» Åë°úÇÑ °ÍÀº ¾Æ¹«°Íµµ ¾ø¾úÁÒ. ±× ±âÁØÀº »ìÃæÁ¦, È­ÇÐ ¾àÇ°, Ç×»ýÁ¦, È£¸£¸óÁ¦ »ç¿ë¿©ºÎ¿´¾î¿ä. ÀÌ¿¡ °ÆÁ¤ÇÑ Á÷¿øµé¿¡°Ô ¸»Çß½À´Ï´Ù. Áß±¹ÀÇ ¸ðµç ³óºÎ¸¦ ¸¸³ªº¸±â Àü¿¡´Â °áÄÚ Æ÷±âÇÏÁö ¸»ÀÚ°í ¸»ÀÌ¿¡¿ä.
When I say mindful patience, I don't mean the ability to wait. I mean knowing how to act while waiting. And so, while I wait for the day when a sustainable food system becomes a reality in China, I launched one of China's first online farmers market to bring local, organically grown produce to families. When we went live, 18 months ago, the food we could sell then was somewhat dismal. We had no fruit and hardly any meat to sell, as none that was sent to the lab passed our zero tolerance test towards pesticides, chemicals, antibiotics and hormones. I told our very anxious employees that we would not give up until we've met every local farmer in China.

02:53
¿À´Ã³¯, ÀúÈñ°¡ °ø±ÞÇÏ´Â ³ó»ê¹°Àº 240Á¾ÀÔ´Ï´Ù. 57°÷ÀÇ Áö¿ª ³óºÎ·ÎºÎÅÍ ¸»ÀÌÁÒ. °ÅÀÇ 1³â µ¿¾È »ô»ôÀÌ Ã£Àº ³¡¿¡ È­Çгó¾àÀ» ÀüÇô ¾²Áö ¾ÊÀº ¹Ù³ª³ª Àç¹èÁö´Â ¹Ù·Î ÇÏÀ̳­ ¼¶¿¡ ÀÖ´Â ¸¶À»ÀÇ µÚ¶ãÀ̾ú¾î¿ä. »óÇÏÀÌ¿¡¼­ °íÀÛ µÎ½Ã°£ °Å¸®¿´´Âµ¥ ½ÉÁö¾î ±¸±ÛÁöµµ¿¡µµ ³ª¿ÀÁö ¾Ê´Â ±×·± ¼¶À̾úÁÒ. ÀúÈñ°¡ ã¾Æ°£ ±×°÷¿£ ¼ÒµéÀÌ Ç®À» ¶â°í Ǫ¸¥ ÇÏ´Ã ¾Æ·¡ ÀÚÀ¯·ÎÀÌ µ¹¾Æ´Ù³à¿ä. ÇÑÆí, ¹°·ù¼¾Å͸¦ ±¸ÃàÇÏ´Â µ¥¿¡µµ ¸¹Àº °øÀ» µéÀÌ°í ÀÖ½À´Ï´Ù. °í°´ÀÇ ÁÖ¹® »óÇ°À» ¼¼ ½Ã°£ À̳»¿¡ ¹è´ÞÇϴµ¥ Àü±â Â÷·®À» ÀÌ¿ëÇÏ°í ÀÚ¿¬ºÐÇصǴ ÀçÈ°¿ë »óÀÚ¸¦ ÀÌ¿ëÇϸ鼭 °á°úÀûÀ¸·Î ȯ°æ¿¡ ºÎ´ã ÁÖ´Â ÈçÀûÀ» ÃÖ¼ÒÈ­Çß¾î¿ä.
Today, we supply 240 types of produce from 57 local farmers. After almost one year of searching, we finally found chemical-free bananas grown in the backyards of villagers on Hainan Island. And only two hours away from Shanghai, on an island that even Google Maps does not have coordinates for, we found a place where cows eat grass and roam free under the blue sky. We also work hard on logistics. We deliver our customers' orders in as fast as three hours on electric vehicles, and we use biodegradable, reusable boxes to minimize our environmental footprint.

03:38
ÁÖ¹® ¼ö·®ÀÌ Á¡Á¡ ´Ã¾î³¯ °Å¶ó´Â °ÍÀº ÀǽÉÇÏÁö ¾ÊÁö¸¸ ½Ã°£ÀÌ °É¸®°ÚÁÒ. ÁÁÀº À½½ÄÀÇ ¹Ì·¡¸¦ ²Ù¸®´Â µ¥¿¡´Â º¸´Ù ¸¹Àº »ç¶÷µéÀÌ ÇÊ¿äÇÏ´Ù´Â °ÍÀ» ¾Ë°Ô µÇ¾úÁÒ. ±×·¡¼­ À۳⿡ Áß±¹ ÃÖÃÊ·Î ½ÄÇ° ±â¼ú °³¹ß¿¡ ¾²ÀÏ º¥ÃÄ ÀÚ±Ý Ç÷§ÆûÀ» ¿­¾ú¾î¿ä. ÁÁÀº ½ÄÇ°ÀÇ ¹Ì·¡¸¦ ²Ù·Á°¡´Â ½ÃÀÛ´Ü°è¿¡ µµ¿òÀÌ µÉ °Å¿¹¿ä. ½º½º·Î ¿øÇÏ´Â ¹æ½ÄÀ¸·Î ¸»ÀÌÁÒ. º¸´Ù Áö¼Ó°¡´ÉÇÑ ´Ü¹éÁú ¼·Ãë¿øÀ¸·Î¼­ ½Ä¿ë °ïÃæÀ» »ç¿ëÇØ º»´Ù°Å³ª ¾Æ´Ï¸é À½½ÄÀÇ ½Å¼±µµ¸¦ º¸´Ù ¿À·¡ Áö¼ÓÇϱâ À§ÇØ ¿ÀÀÏÀ» ¾²´Â °Å¿¹¿ä.
I have no doubt that our offerings will continue to grow, but it will take time, and I know a lot more people are needed to shape the future of good food. So last year, I founded China's first food tech accelerator and VC platform to help start-ups to shape the future of good food the way they want, be that through using edible insects as a more sustainable source of protein or using essential oils to keep food fresh for longer.

04:10
±×·¡µµ ¿©ÀüÈ÷ ±Ã±ÝÁõÀÌ ÀÖÀ¸½Ã°ÚÁÒ. ¿Ö ±×·¯ÇÑ Áö¼Ó°¡´ÉÇÑ ½ÄÇ° ½Ã½ºÅÛÀ» ¸¸µé¾î³»·Á°í ¾Ö¾²´Â°¡ ±×·¸°Ô Àγ»°¡ ÇÊ¿äÇÑ ¹æ½ÄÀ¸·Î ¸»ÀÌÁÒ. ´À¸²Àº °ð Á˾ǰúµµ °°Àº ±×·± ³ª¶ó¿¡¼­ ¸»ÀÌ¿¡¿ä. ¿Ö³Ä°í¿ä? ¿Ö³ÄÇϸé Àú¿¡°Ô À־ ¼º°øÀÇ ÁøÂ¥ ºñ°áÀº Àγ»´Ï±î¿ä. ¹Ù·Î ÀǽÄÀûÀÎ Àγ» ¸»ÀÌ¿¡¿ä. ±â´Ù¸®´Â µ¿¾È ¾î¶² ÇൿÀ» ÇØ¾ß ÇÏ´ÂÁö ±×°ÍÀ» ¾Æ´Â °Ô ÇÊ¿äÇÑ °ÅÁÒ. Á¦°¡ ÇҸӴϷκÎÅÍ ¹ÞÀº ¸¶¼ú »óÀÚ, ±×°ÍÀ¸·Î ºÎÅÍ ¹è¿î Àγ» ¸»ÀÌ¿¡¿ä. °á±¹ ¿ì¸®´Â Áö±¸¸¦ ¼±´ë·ÎºÎÅÍ ¹°·Á¹ÞÀº °ÍÀÌ ¾Æ´Õ´Ï´Ù. ¿ì¸®ÀÇ ¹Ì·¡ ¼¼´ë¿¡°Ô¼­ Àá½Ã ºô·Á¿Â °ÍÀÏ »ÓÀÔ´Ï´Ù.
So, you may still ask: Why are you trying to build a sustainable food system by driving a patient movement in a country where it's almost a crime to take it slow? Because, for me, the real secret to success is patience -- a mindful kind of patience that requires knowing how to act while waiting, the kind of patience I learned with my grandmother's magic box. After all, we do not inherit the earth from our ancestors. We borrow it from our children.

04:45
°¨»çµå·Á¿ä. Thank you. (¹Ú¼ö) (Applause)